Audi Denkwerkstatt

Audi Denkwerkstatt

let's build together

Audi Denkwerkstatt is the digital innovation spearhead of the AUDI AG. Recognized and awarded for running one of the most successful Intrapreneurship programs in Germany, (joint study by Infront Consulting and the magazine Capital, 2019 and 2020), we are launching together with our collaboration partner Techstars a new Entrepreneurship program for ambitious founders: The Founder Innovation Lab.

Our mission: Developing sustainable solutions for the human need of mobility in a digitized world.

The Founder Innnovation Lab is razor-focused on realizing this mission together with you: We support your ambitions all the way towards building a successful venture in the field of mobility. You receive full support to unleash your potential and turn into the founder you always dreamed to be.

From day one, you gain profound venture building expertise, as well as opportunities to connect with a powerful partner network of mentors, founders and investors.

But most importantly: Even if you already founded a startup or are still on the journey to find a perfect co-founder, you have the opportunity to become part of a community of exceptional people driven by the same passions and ambitions.

Come build with us!

Application start for pre-accelerator program August 1

Application start for accelerator program, September 26, 2022

Teambild Audi Denkwerkstatt

join us

join us

At Audi Denkwerkstatt, our daily doing and the way we approach challenges is shaped by our strong belief in customer centricity. Together with you, we aim to build digital ventures that address the most pressing needs and questions of users in the context of mobility.

The program of the Founder Innovation Lab is designed to help entrepreneurs build and grow businesses to deliver digital solutions in the following areas.


the in-car & out-of-car experience

People spent a lot of time in cars due to daily commutes or extended travel. This kind of time is a deeply valuable part of life, with many opportunities for meaningful activities inside and outside the car.

How might we improve precious in-car & out-of-car time with digital solutions to create meaningful experiences?

Charging Experience

the charging experience

One of the keys to increase adoption & satisfaction rates for e-mobility is a well-designed charging experience and energy services that can reduce the effort and value the time of electric vehicle users.

How might we improve the charging experience for electric vehicle users before, during and after the charging process with innovative digital solutions?


the health experience

Mobility is a central part of life. There is a lot of untapped potential within mobility to help users taking care of their physical & mental well-being.

How might we help our costumers to increase their mental & physical well-being in the car and on the go?

Testbild 3

the community experience

Humans are social beings. It is part of a fulfilling existence to connect with like-minded people who have the same interests and share the same lifestyle. That’s the spice of life!

How might we add value to a supportive Audi community, that enriches our customers’ lifestyles and connects them with like-minded people and offers meaningful content?


the wild card

(services beyond mobility)

Living life to the fullest extends beyond mobility. The opportunities for making life easier and for creating daily joy are abundant. Sky is the limit! No idea is crazy enough!

How might we make the life of our existing & potential new customers easier and enable them to make the best of their time & space with unexpected, exciting & utterly unique digital experiences?

there are two programs, that build on each other

Testbild 6

pre-accelerator program

  • Application: You apply on the website of our partner Techstars (application start August 1, 2022) as an individual founder and are invited to demonstrate your expertise, entrepreneurial potential and passion for the mobility sector. Assertiveness, creativity and team spirit are also required.

  • Matching: You are connected with like-minded others to set-up your ideal team of founders.

  • Building: During these first 3 months, we support together with Techstars from scratch in a guided and collaborative ideation process.

  • Pitch: Your time to shine! You are invited to present your business model in front of a top-class jury. If you succeed in convincing the jury, you will continue your journey and join the accelerator program for another 3 months. In total, you should plan for an intense 6-month program.

Testbild 7

accelerator program

  • Application: You apply on the website of our partner Techstars (application start September 26, 2022). You either have a business idea and a team or you already founded a startup that strongly fits our focus topics and are now eager for the next evolutionary step of your venture.

  • Matching: Your team of 2-4 people has a strong founder mentality and brings with it a well-rounded entrepreneurial skill set (e.g. business and IT).

  • Accelerating: During an intense 3-month process, you will have access to tailor-made mentoring for product-market-fit to support your team in taking your venture to the next level and refine your financial business model.

benefits of the founder innovation lab

  1. We support you together with Techstars with A-to-Z guidance from our inhouse venture building experts and experienced partners.

  2. We provide an efficient and scalable innovation framework to grow your venture.

  3. We give access to a vast network of mentors, investors, experts and potential co-founders, as well as start-ups that already took off.

  4. We exhaust the innovation potential at the interface between Audi and the startup ecosystem.

Application start for pre-accelerator program August 1

Application start for accelerator program, September 26, 2022

joining forces with the best

Testbild 5


The Techstars worldwide network helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas—entrepreneurs create a better future for everyone, collaboration drives innovation, and great ideas can come from anywhere. Now Techstars is on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, Techstars does this by connecting startups, investors, corporations, and cities to help build thriving startup communities. Techstars has invested in more than 3,000 companies with a combined market cap of more than $140B.

  • +50 Accelerator Programs in 18 Countries

  • +3,100 Companies

  • +7,000 founders

  • +6,000 mentors

  • +$140B Total Market Cap

Audi-Denkwerktstatt-Team factory-7205457

factory berlin

Good ideas need space to grow: Factory Berlin is the leading collaboration and networking hub for founders and creatives in Berlin. Factory Berlin is a platform for ongoing collaboration, exchange, inspiration, and learning, connecting people who want to re-imagine the world. This ecosystem offers the perfect environment to truly make an impact. You and the other members of your cohort get access to the Factory Berlin’s physical spaces, educational and social events and an empowering network.

  • 5,000+ members

  • 70+ nationalities

  • 400+ events per year

  • +150 startups

  • 20 corporates

keeping up on current topics with our core team

the people of audi denkwerkstatt

our history

Born in 2016, Audi Denkwerkstatt started as an innovation hub exploring trends in urban mobility and developing agile work methods. Since then, the Audi Denkwerkstatt has evolved into an award-winning intrapreneur program with over 120 intrapreneurs who have successfully completed our unique 6-months ideation process. During our transformation journey, we have constantly embraced change and fostered a culture of courage and curiosity. Today, we are ready to take the next step: Building on almost 6 years of expertise in successful venture building, we want to leverage our impact by opening up to external founders.

Application start for pre-accelerator program August 1

Application start for accelerator program, September 26, 2022


Winner of “Best Innovation Lab in Germany” (joint study by Infront Consulting and the magazine Capital, 2019 and 2020)




Cross-industry contacts


frequently asked questions

You have general questions, questions about the application or the program details?

Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO₂-Emissionen neuer Personenkraftwagen können dem „Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch neuer Personenkraftwagen“ entnommen werden, der an allen Verkaufsstellen und bei der DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern oder unter unentgeltlich erhältlich ist